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Innovation Blog

Craft Beer Marketing Mix Modelling

  • Posted by admin
  • On 28/02/2017
The alcohol industry has long seems impervious to any data driven insights. Our friends at Deducive have released a marketing mix / attribution model for craft beer that is equally applicable (data available) to wine or liquor. They don’t reveal much, but I’d say give them a call if you’re interested.
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Hacking Together A Startup Marketing Agency CRM

  • Posted by admin
  • On 14/01/2017
This post is a little bit of a departure from the usual ones on digital transformation or big data analytics, but I hope may be of value. I’ve founded 3 agencies / consultancies and worked for a few others, and a perennial issue I found was choosing the right CRM system. I’ve tried many and […]
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Big Data Disappointment

  • Posted by admin
  • On 22/12/2016
Big Data as a term has been around for a few years now. While I lived in the US I used to hear its mention all the time, but not a lot of detailed descriptions around what its utility was, would be or how (at least for the majority of businesses) it could be leveraged. […]
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