- Posted by admin
- On 22/12/2016
Big Data as a term has been around for a few years now. While I lived in the US I used to hear its mention all the time, but not a lot of detailed descriptions around what its utility was, would be or how (at least for the majority of businesses) it could be leveraged.
Not much seems to have changed.
There are plenty of articles that describe how middle market businesses are particularly struggling and that the sheer amount of data being produced is becoming prohibitively expensive to store and keep secure.
One could label this ‘Big Data Disappointment’
My theory is that the dissatisfaction is a direct consequence of the approach towards ‘big data’. The needle in the haystack approach is a fundamental anathema to strategy. Storing everything in the hope that it may be of use at some point in the future sounds like a long shot and an expensive one at that. The benefits to the business derived from the data need not be a mystery.
What’s needed is a strategy around data that informs the levels of investment and solutions needed with goals around returns on that investment.
Living in hope the data may be of use someday shouldn’t be good enough.
Contact us today for a free consultation around data strategies and analysis.