Craft Beer Marketing Mix Modelling

  • Posted by admin
  • On 28/02/2017
The alcohol industry has long seems impervious to any data driven insights. Our friends at Deducive have released a marketing mix / attribution model for craft beer that is equally applicable (data available) to wine or liquor. They don’t reveal much, but I’d say give them a call if you’re interested.
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Big Data Disappointment

  • Posted by admin
  • On 22/12/2016
Big Data as a term has been around for a few years now. While I lived in the US I used to hear its mention all the time, but not a lot of detailed descriptions around what its utility was, would be or how (at least for the majority of businesses) it could be leveraged. […]
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Business Analytics as an Agency Service

  • Posted by admin
  • On 27/07/2016
Data and information are the same thing right? I don’t happen to think so and the conflation is dangerous. Recently I’ve met with a number of marketing agencies of all shapes and sizes to talk primarily around their analytics capabilities. A suspicion I’ve had is that with the increasing amount of¬†data that is generated from […]
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