Using External Creatives for Pitching

  • Posted by admin
  • On 01/11/2016
This is a difficult one. Your in-house creative director probably has an ego that may be slightly dented if they don’t totally control the pitch process. But, there is a ton of really great freelance creative talent out there. For pitching, good creatives don’t necessarily need to be briefed in person. Ones with plenty of experience will […]
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Innovation In Marketing Agencies

  • Posted by admin
  • On 20/05/2016
Leadership and innovation are very popular topics with a near endless supply of x steps to being a better leader or the y traits of innovative organizations.  As a caveat emptor this article isn’t one of those.  These are results from academic research that reveal something, hopefully interesting and useful, as to how leaders create […]
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Welcome To The Agency Innovation Blog

  • Posted by admin
  • On 19/05/2016
Welcome to the North By Northwest Consultants blog. The posts and articles and links here will be primarily concerned with innovation in marketing agencies. Specifically how this happens and the things agency leaders can do to allow innovation to occur in their organisations.
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