Using External Creatives for Pitching

  • Posted by admin
  • On 01/11/2016
This is a difficult one. Your in-house creative director probably has an ego that may be slightly dented if they don’t totally control the pitch process. But, there is a ton of really great freelance creative talent out there. For pitching, good creatives don’t necessarily need to be briefed in person. Ones with plenty of experience will […]
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Innovation In Marketing Agencies

  • Posted by admin
  • On 20/05/2016
Leadership and innovation are very popular topics with a near endless supply of x steps to being a better leader or the y traits of innovative organizations.  As a caveat emptor this article isn’t one of those.  These are results from academic research that reveal something, hopefully interesting and useful, as to how leaders create […]
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