Hacking Together A Startup Marketing Agency CRM

  • Posted by admin
  • On 14/01/2017
This post is a little bit of a departure from the usual ones on digital transformation or big data analytics, but I hope may be of value. I’ve founded 3 agencies / consultancies and worked for a few others, and a perennial issue I found was choosing the right CRM system. I’ve tried many and […]
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Using External Creatives for Pitching

  • Posted by admin
  • On 01/11/2016
This is a difficult one. Your in-house creative director probably has an ego that may be slightly dented if they don’t totally control the pitch process. But, there is a ton of really great freelance creative talent out there. For pitching, good creatives don’t necessarily need to be briefed in person. Ones with plenty of experience will […]
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Ad Contrarian – a must read

  • Posted by admin
  • On 16/10/2016
The marketing business is novelty driven. Clients are often magpie-like in their attraction to new shiny objects. Our job as agency professionals is to provide value through innovation, but separating from whimsical novelty. A must-read is the “Ad Contrarian“, written by advertising veteran Bob Hoffman. Whilst you might not agree with everything he writes, it […]
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